making ethical shopping easy
Em-J's
cruelty free guide
Whether you're looking for Skincare, Make-up, or animal free Fashion, I have got you covered! Everything in my guide is cruelty free and vegan friendly, and I make a big effort to include mosty planet friendly and non toxic reccomendations as much as possible.
FAVORITES
These Lipsticks are free from any nasties!
My favourite lippies that are cruelty free, vegan, clean and free from any potential toxic ingredients.
essentials
Make-up bag Ride or Dies
These are the top make-up products I repurchase over and over again. I know I can always rely on them for high performance, looking great and full of safe, non toxic ingredients too!
Shop Now →
Shop Now →
Shop Now →
Shop Now →
Shop Now →
Shop Now →
Shop Now →
Shop Now →
Shop Now →
MY PHILOSOPHY
Invest in the Good Stuff
Fewer, Better Things
Re-wear and Cherish
Buy Cheep, Buy Twice
This pretty much sums up my attitude to consuming. Invest in high quality, cherish it, look after it and it will look after you. Buy less, but buy things with high value to you. You will look and feel more expensive whilst looking after the planet too.
Skincare brands I love
Let's talk about skincare... not only vegan and cruelty free skincare but a focus on brands doing brilliant things to lower thier carbon footprints and make the world a better place. There are a LOT of brands I love but here are my absolute favourites. *not all ranges are 100% vegan
Evolve
British made, hand crafted powerful clean and green skincare. Use my code EMJ15 for 15% off
Botanics
Natural, effective and super affordable skincare from Boots.
Sunday Riley
Iconic brand with incredible products (mostly vegan) and is also a B.corp!
The Body Shop
Who doesn't love The Body Shop? Good for our skin and good for the Planet!
Byoma
This Eco conscious brand with packaging made from 100% mono materials.
Tropic
Of course Tropic has to be on my list of favourite skincare.
things i am loving
MY STYLE
If you're into oversized jackets, crystals and cowgirl boots and most days comfy leggings and hoodies... then let's share clothes! Hehe! I don't buy clothes often, but when I do, i invest in good quality which will last years. Here are some things I am loving right now!
01
02
03
04
05
06
01 — We The Free Peacoat
02 — Matisse Vegan Silver boots
03 — Stripe & Stare eco knickers
04 — Dandy Affirmation hoodie
05 — Free People Vegan Carryall
06 — Spirit of She Quartz hoops
Sources:
Goddess Hours
The all-star products that never let me down! Use this section to affiliate link brands or products you love in a super organized way. (Could also link books, podcasts, or other resources!
My absolute favourite ever candles are from Nikki Hill... I think you will love them too.
Every Goddess Hour needs some heavenly bath salts, and that is exactly what these are. HEAVEN.
It's no secret that the Bio-Retinol Gold mask from Evolve is my all time favourite. Use my code EMJ15 for 15% off
Words cannot describe in stunning this is. So tasty you will want to eat it.
This has changed the game for me when it comes to bath time. I pop a book (who am i kidding....netflix) on the shelf, and RELAX!
THIS IS NOT A FRUIT TEA. It's the cosiest most relaxing tea that will ever touch your lips. It's like a hug for the soul. My ultimate wind down tea.
If you're into Cruelty free makeup, Ethical fashion , Motherhood, Celebrating being a women or just want to discuss the best dairy free chocolate... Then we need to be friends!
Let's be Insta friends →
No i don't dance →
Vlogs, reviews and all that shabang→